Yes, Good product feed optimization Do Exist
EasyInsights – Advanced Performance Tracking and Multi-Channel Attribution for Data-Driven Marketing
In the current data-driven marketing world, tracking buyer paths and measuring performance across multiple platforms is vital. Conversion measurement and multi-channel attribution enable marketers to reliably assess which campaigns, channels, and touchpoints generate real results. Easy Insights software provides advanced analytics and automation tools built to help businesses streamline their marketing data, refine ad spend, and take data-backed actions in a privacy-compliant way.
The platform automates complex data integration by consolidating metrics from diverse advertising, CRM, and analytics tools into a unified dashboard. Whether you’re managing multiple campaigns across Google, Meta, LinkedIn, EasyInsights ensures complete visibility of performance metrics while minimising data silos and reporting delays.
Advanced Conversion Tracking and Attribution
EasyInsights enables marketers to go beyond basic click tracking by offering granular conversion analytics across all marketing touchpoints. It enables teams to measure conversions that happen both online and offline, such as purchases, sign-ups, and leads—ensuring every meaningful customer action is recorded.
With comprehensive cross-platform attribution, businesses can understand which channels truly contribute to conversions. Instead of giving full credit to the last interaction, attribution models such as linear, data-driven, or data-driven approaches assign credit more accurately across multiple touchpoints. This helps marketers to invest budget more effectively and enhance overall ROI.
The connected attribution framework also helps brands uncover hidden patterns in user journeys, allowing for data-informed campaign optimisation and stronger performance insights.
Server-Side Tracking – Accuracy Meets Privacy
As browser restrictions and privacy regulations evolve, traditional cookie-based tracking methods are becoming obsolete. EasyInsights solves this challenge with server-based tracking, which ensures reliable data capture while maintaining user privacy.
Unlike browser-based methods that rely on cookies, server-side tracking captures and processes event data directly from servers, reducing data loss from ad blockers or tracking prevention mechanisms. This delivers more precise attribution and compliant data handling—critical for businesses operating under modern data protection frameworks.
By adopting server-side tracking, companies can future-proof their analytics setup and retain consistent insights even as the digital landscape shifts toward data-restricted conditions.
Product Feed Optimisation for E-Commerce Success
For e-commerce brands, product feed management plays a key role in improving ad performance and visibility across platforms like Google Shopping, Meta, and marketplaces. EasyInsights automates this process product feed optimization by standardising, categorising, and enriching product data to ensure that every listing meets merchant guidelines and search relevance criteria.
Optimised feeds raise click-through rates and conversion rates by delivering accurate, high-quality information to potential customers. Additionally, EasyInsights allows marketers to dynamically update inventory, pricing, and product attributes—removing manual errors and ensuring real-time accuracy across multiple channels.
This automation not only conserves time but also maximises campaign profitability by ensuring that ads are always targeting the right audience with the right product data.
Privacy-First Analytics with Cookieless Tracking
The marketing industry is moving quickly toward a privacy-first approach, where third-party cookies are being phased out. EasyInsights pioneers this transformation with robust cookieless tracking solutions that empower marketers to maintain collection of meaningful insights without compromising data accuracy.
By leveraging direct audience data and advanced identifiers, the platform allows for effective audience measurement and conversion attribution even in cookieless environments. This ensures that businesses can sustain measurement accuracy, adjust campaigns, and make informed decisions despite regulatory and technological changes.
Cookieless tracking through EasyInsights also strengthens transparency, giving both advertisers and consumers assured clarity in how data is managed and used for performance measurement.
Why Businesses Choose EasyInsights
Businesses across industries prefer EasyInsights for its ability to centralise analytics, streamline reporting, and deliver accurate insights across all marketing platforms. By combining conversion analytics, multi-channel attribution, server-side tracking, product feed optimisation, and cookieless tracking in one solution, the platform enables marketing teams to focus on strategy rather than manual data operations.
Key benefits include:
• Unified data management from all ad networks and analytics tools
• Live privacy-compliant tracking and reporting
• More effective budget allocation through accurate attribution models
• Superior data accuracy with server-side and cookieless technologies
• Dynamic optimisation of product feeds for better e-commerce performance
Summary
In a landscape where privacy regulations are tightening and data fragmentation is increasing, EasyInsights stands out as a powerful solution for marketers seeking clarity and efficiency. Its integrated capabilities in conversion tracking, cross-platform attribution, server-side tracking, and cookieless tracking ensure that businesses can accurately evaluate performance and respond confidently to future changes. With intelligence, accuracy, and compliance at its core, EasyInsights empowers marketing teams to turn insights into strategy and achieve long-term growth.